Privacy Policy

Effective October 22, 2026. This policy covers straightuptvmounting.com, run by Straight Up TV Mounting, North Carolina.

What we collect

When you ask for a price: your first name, phone number and the details of your install (number and size of TVs, wall, mount, extras). Calls with us, in either direction, are recorded for quality, training and to settle disagreements; we say so at the start of the call. Text messages you exchange with our team and installers are stored too.

When you use the site: your device and browser type, approximate location based on your IP address, pages viewed, what you tap and how far you scroll, and the ad or link that brought you here.

Cookies and tracking by other companies

We use Google Analytics, Google Ads and Microsoft Clarity. They use cookies and similar technology and may collect information about your activity on this site and on other sites over time. Clarity records how visitors move through and use the site (heatmaps and session replays) so we can improve it; it hides what you type into form fields. Learn more in the Google and Microsoft privacy statements.

How we use it

To call you about your price and booking, schedule the installer, send your invoice, handle warranty requests, measure which ads bring customers and make the site easier to use. When you ask for a price, we may share a protected (hashed) form of your phone number with Google Ads to measure our ads.

Text messages

We use your number to text you about your price and booking (for example, when the installer is on the way, your invoice and a request for a review) and, if you agreed, about offers. Message frequency varies. Reply STOP to stop texts, HELP for help. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging opt-in data and consent are not shared with any third parties.

Who we share it with

The installer assigned to your job, and the companies that run our business for us: phone system, messaging and spreadsheet tools our team uses to handle requests, scheduling and invoicing software, payment processor, Google and Microsoft. We do not sell your personal information. We do not share your mobile number with third parties for their own marketing.

How long we keep it and how we protect it

We keep call recordings, messages and request details for 6 months. If you book a job, we keep the invoice and job record for as long as tax law and your warranty require. Access is limited to the people who handle your booking.

Your choices

To see, correct or delete the information we hold about you, or to stop calls, email hello@straightuptvmounting.com. You can block or delete cookies in your browser and opt out of Google Analytics at tools.google.com/dlpage/gaoptout. We do not respond to browser "Do Not Track" signals.

Children

This site is for adults. We do not knowingly collect information from anyone under 13.

Changes

If we change this policy, we post the new version here and update the effective date.